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Newmarket Comfort Inn's $1.6 million reno

Your Morning Breakfast® is new. We now have a full hot breakfast for our guests to enjoy with eggs, bacon, sausage, waffles, toast, cereal, tea, coffee, juices, and a selection of fresh fruits daily

Case study: Newmarket Comfort Inn’s $1.6 million reno

NEWMARKET, ON (Canadian Lodging News) September 3rd, 2013

Guests who call the Newmarket Comfort Inn get an enthusiastic message welcoming them to the newly-renovated property. When they arrive, they see a freshly-paved parking lot. And inside the front lobby, there’s a striking rock wall with recesses that hold candles and other decorative elements.

Tim Oldfield, managing partner at Choice Hotels Canada, sees the Newmarket property, at Highway 404 and David Drive, as a prototype—an example of what Comfort Inns will look like once the Canada-wide renovations are complete.

Michelle Weber, general manager, came to the hotel in January, after 20 years at the Comfort Inn Orillia. But even in the few short months she has been there, the hotel has changed.

The renovations to the 100-room property began in July 2011, and included the lobby, breakfast room and hotel exterior—those renovations were done in four weeks. The results—particularly in the lobby— are stunning. The lobby was totally redone with new vinyl, lighting, flooring, furniture, a desk area with granite and the rock wall. Curtains, paint and pictures were all changed.

There is now a business area for guests, and a two-sided fireplace for what Weber calls “that warm, cozy stylish feeling.”

Your morning breakfast is new. We now have a full hot breakfast for our guests to enjoy with eggs, bacon, sausage, waffles, toast, cereal, tea, coffee, juices, and a selection of fresh fruits daily,” Weber said.

In March 2013, they started to renovate the guestrooms, bathrooms and corridors.

Renovations to date have cost $1.6 million, and there are still some items to complete.

We will be building a barbecue and picnic area, along with a gazebo in the next year or so,” said Weber. “Some landscaping has started outside to beautify the hotel. We also built a horseshoe pit for our valued guests to enjoy.”

The hotel stayed open throughout the renovations. The front desk operations moved to a guest room, and business went on as usual, Weber said. Rooms were taken out of service 20 at a time, and fully renovated before they moved on to another part of the building.

The most challenging part of the renovations was the parking lot, Weber noted. “The entire parking lot was ripped apart and repaved. We actually did a section of the parking lot at a time. We are located on a side street, which allowed our guests to park curbside adjacent to the hotel.”

Guests are enjoying the renovations, Weber said. As one guest wrote: “Wow, I wasn’t expecting a Comfort Inn to look like this. Really love the feel of the lobby and the two-sided fireplace sure makes it feel warm, cozy and so inviting.”

Weber says the renovations have improved the hotel’s market share, and there are other benefits as well.

We have seen a huge increase in our Choice Privileges loyalty program since we started the renovations. We won $1,000 from Choice Hotels for being a top enroller and we donated it to the Special Olympics,” Weber said.

Michelle Weber
General Manager and

Melissa Keillor
Front Desk Agent

Comfort Inn Newmarket

Holding cards guests can pick to win prizes.

The hotel lobby’s rock wall is behind them. 


New Look of Comfort

Comfort Inn Newmarket Lobby

Comfort Inn Newmarket Bkfst Room